“Get your tits out for the lads,” Manchester United fans chanted at her. Arsenal supporters took it a step further, asking in unison: “Have you ever had a Gooner [Arsenal fan] up your arse?”

Their target in both cases was Eva Carneiro, the team doctor for English Premier League club Chelsea F.C. While racism in English soccer has long been seen as scourge to be eradicated, Carneiro has now become the face of a campaign to expose and snuff out sexism in the sport too.

In both of the aforementioned instances from earlier this season, fans directed abuse at Carneiro when she took the field or strolled the sideline to observe or tend to injured players. In other words — when she was trying to do her job.

Here’s the scene at Manchester United’s home ground:

And here’s Carneiro treating a downed a player as Arsenal fans hurl harassment down on her:

The issue of sexism in soccer is perhaps more topical than ever this year — the 2015 Women’s World Cup kicks off this June in Canada.

“The issue of equality is one we take extremely seriously and we abhor discrimination in all its forms, including sexism,” a Chelsea spokesman told British media outlets after the abuse directed at Carneiro began receiving increased attention. “Such behavior is unacceptable and we want it eradicated from the game.”

Carneiro previously worked for the British Olympic Medical Institute, according to The Telegraph, then joined Chelsea in 2009, first working with its reserve squad before moving up to the first team in 2011.

But while she’s been the primary subject of most recent media reports, she’s far from the only woman targeted. The BBC reported on Thursday that 25 instances of sexist abuse on match days have been reported this season to the groups Women in Football and Kick it Out — up from just two such reports last year.

Yet none of those reports have led to actual punishment, according to the BBC.

That’s a marked contrast to how instances of racial abuse are often handled, with clubs and law enforcement officials making strong efforts to find and punish perpetrators. In just one example from 2012, a fan was sentenced to 56 days in jail after tweeting offensive racial comments about a player who collapsed on the field.

“We are gravely concerned at a lack of action on this issue, and the negative message this sends to women in the football industry,” a Women in Football spokesperson told The Guardian. “We urge the authorities to put sexism at the heart of football’s anti-discrimination agenda, alongside all the other strands that it must also tackle.”

Time will tell if the group sees the change it’s looking for.

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