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Men are more emotional than women, despite their protestations to the contrary, a “scientific experiment” on British fathers and mothers has found.
Men experience greater levels of emotion than women when presented with heart-warming material, according to the study for Royal Mail, which has used the findings to produce the “definitive” list of phrases for a successful Father’s Day card.
A group of 15 fathers and 15 mothers were presented with images and videos categorised into blissful, funny, exciting and heart-warming scenarios, such as a soldier returning from service and reuniting with his daughter, while their physiological reactions were measured using skin conductance electrodes.
Men demonstrated a marginally higher emotional reaction to the blissful, funny and exciting content compared to the women but responded twice as strongly as women when presented with heart-warming content.