Pharma Key Account Management, 27th & 28th February 2014, Budapest

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This course uses The latest Generation of Simulation, which provides the highest retention rates and effectively incorporates new competencies. The simulation requires participants to manage several accounts, analyze each one and identify their key accounts. And then focus on one of the key accounts, complete a SWOT analysis, profile the identified key stakeholders, identify the influence network(s) and build an action plan. The simulation will be used to practice the Account Management Process for immediate and successful implementation.

Trainers:
James Gehrke 
Senior Learning & Development Strategist and Author of: Magnify Change Leadership.
Hakeem Adebiyi 
Director & Founder of Hands Associates, UK

Join The Masterclass And:

  • Get an overall understanding of each account and have the right input to segment your accounts
  • Analyze stakeholder dynamics and influence payers
  • Evaluate not simply the profit but the cost and the sources of risk , as well
  • Gain comprehensive understanding of what an effective and profitable AMP model looks like
  • Carefully understand each of your customers and stay ahead of their needs
  • Accurately assess your customer’s potential for further desirable business
  • Identify working links between the stakeholders (stakeholder mapping)
  • Case Study Simulation.

Who Should Attend The Masterclass

Vice Presidents, Directors, Heads and Managers of Sales, Marketing, Key Accounts, Business Development, Business unit Directors, Product managers, Country/Regional managers,District managers And other Interested Parties.

For further information please click here.